Short Definition: The A&R (Artist & Repertoire) is the eyes and ears of the record label. This is the person you want to please at the label.

Long Definition:The record label A&R position is probably one of the most hectic jobs in the music business. A&R stands for Artists & Repertoire. The main function of a record label is to help their artists creatively while helping the record company financially by signing hit acts and developing them. They are usually music industry professionals that are hired to oversee the entire recording process which includes finding the right songs for their artist, working with the right music producers, finding the right recording studio, etc. A major A&R must stay on top of current music industry trends in order to create acts that will do well for the record label that employs them. Even if a record company A&R really likes a band they still may not be able to sign them. Usually it is the head A&R that makes the final decisions. The reason why being an A&R can be extremely stressful is because with every act that you sign your job is on the line. Since there is a high rate of failure in the music industry, A&R people try to sign artists that are already somewhat established. If an A&R does not prove to the record label that they can generate hit acts they will be let go from the company.

A record label A&R is a person hired by a record company to scout and ultimately sign exceptional acts. It is important for you to send your music to as many record label A&R people as you can. In the package you should also include a quality 8 x 10 photo, a biography that tells the A&R a story about the artist and how much local or regional success he/she has. Make sure that you leave your contact information including home address, email address, home phone, c phone, etc. Make sure that your demo CD is clearly and neatly labeled.

Major Music Contacts presents INTERVIEW w/ Jimmy Iovine
Jimmy Iovine is the Chairman of Interscope Records. His insight on how new artists get noticed and signed to Major Record Labels. Here are some of his views and what he personally looks for when he SIGNS and ARTIST.

Jimmy Iovine Jimmy Iovine
Interscope/Geffen/A&M Records

Universal Interscope

Jimmy Iovine is Chairman of Interscope/Geffen/A&M Records, a label group in the Universal Music Group family. Originally a producer and engineer, Iovine had a hand in creating some of the most enduring albums of the 1980s, working with artists like Bruce Springsteen, U2, Meatloaf, Tom Petty, Patti Smith and Stevie Nicks. As the founder of Interscope Records, one of the most successful independent labels of the 1990s, Iovine made his permanent mark on pop music with hits by No Doubt, Limp Bizkit, Marky Mark & the Funky Bunch and Nine Inch Nails (among others), and by partnering with Death Row Records to release influential albums by artists like Dr. Dre and Snoop Dogg. and others. After parlaying his success with Interscope into an executive position with UMG, Iovine has continued to produce hits by artists as diverse as Feist, Eminem and 50 Cent, and the Pussycat Dolls.

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